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In an Australian first, Wolf Blass has released its latest range of wines producing 29% less greenhouse gas emissions (GHG) *. The new Wolf Blass Green Label wines come in a lightweight recyclable plastic bottle (PET) designed to make less impact on the environment, while still delivering the same quality, taste and consistency as Wolf Blass wines in glass.
A core feature contributing to Green Label's lower carbon footprint is it's 36% lighter in weight*. This lighter weight is predominantly from a 90% weight reduction of the 51g PET bottle used for Green Label compared to the industry standard glass bottle; thus saving on GHG emissions generated during production and transport. The Green Label packaging also uses 100% recycled and 100% recyclable materials in the Enviro Labels™, alcohol-free printing processes, gold inks rather than gold foil, plus 100% recycled cartons.
Further to reducing GHG emissions, the 36% lighter in weight Green Label bottle* makes it easier to transport, handle and pour. The packaging is 100% recyclable and shatterproof, meaning no risk of broken glass and the empty bottles can easily be crushed and folded to minimise household waste.
"The introduction of Green Label is in response to today's more conscious consumer, interested to do their bit for the environment, whilst seeking the reassurance from a trusted brand", said Oliver Horn, Global Brand Director Wolf Blass. |
